the blog

THE ULTIMATE FEMME: vice president-elect kamala harris

if you can’t pronounce her name, call her madam vice president. WHAT A WEEK to be an American. My eyes are exhausted and I just splurged on $40 worth of eye drops at Duane Reade last night. This past week I swapped falling asleep to my Balance meditation app to Chris Cuomo (which I am […]

This mineral naturally Reduces Anxiety & improves sleep

the science behind magnesium and how it has positively impacted my wellbeing. could magnesium be the supplement for you? Although anxiety and panic attacks are often joked about, they are no laughing matter. Yet, I believe that since mental health has been such a prevalent part of society, it’s natural to use humor to diffuse […]

my top picks for the iconic sephora sale

… it’s the most wonderful sale … of the season … 🙂 Oh, ’tis the season! Nothing screams Happy Holidays to me like the Fall Sephora Sale. I use this sale to purchase gifts for my friends and family, and of course, pick up the products I’ve been eyeing! Here is the sale details: October […]

how beauty has shaped my life

My passion for beauty sparked at a young age. I grew up going to the Korean-Styled-Spa, the “Jjimjilbang,” with my mom. At the sauna, I would see ladies taking such thorough care of their skin: soaking in water infused with herbs, sweating in hot saunas, enduring two-hour body scrubs followed by moisturizing with whole milk […]

what sephora means to me

how sephora has impacted my relationship with beauty. Sephora to me is my big sister, someone I’ve always looked up to, the person I’ve always gone to for advice, for support, and for help. She’s been there for all special occasions and will continue to be. I aspire to be her; she is someone I […]

my favorite brand collaboration & why

One of the most natural collaborations I have seen online was between Summer Fridays and, which has made it one of my favorites—and yes, I had to get one! I admired both brands for a long time and was thrilled to see some of my favorite female founders team up! As a follower, it always […]

the femme report: analysis on the cosmetics industry, by a beauty marketing specialist

like many, I begin and end my day with my beauty routine. the cosmetics market is highly saturated; with brands, both old and new, and daily product launches. let’s take a look at how brands points of entry can make all the difference, both on your face and on the balance sheet. In 2019, the […]

why i think my content sets me apart

the busy and ever-growing influencer landscape is saturated with content ranging from inspiring or intoxicating. this is my take on the void I believe I fill in this environment. Although there has been a rise in body positivity, there is still a lack of representation for all skin types and conditions. The core of my […]

THE FEMME REPORT: a swot analysis on glossier

A SWOT analysis is a study undertaken to identify its internal strengths and weaknesses, as well as its external opportunities and threats. STRENGTHS Strong brand identity, culture and vision  In depth understanding of the millennial woman and social media usage trends  Digital creative and unique marketing strategies amplify brand identity, increasing brand profitability and engages […]

THE FEMME REPORT: GLOSSIER VS THE INDUSTRY

revenues for Glossier has been reported to up to 600% year over year, with its customer base tripling over the past 12 months. how does Glossier continue to succeed?  Glossier positions itself as the antithesis of big beauty conglomerates: Glossier celebrates diversity, difference and individuality.  By responding to millenials’ need for a beauty brand with […]

why i want to join the #sephorasquad

the #sephorasquad is a different kind of beauty-influencer program. I started an Instagram account called BareFacedFemme as my personal photo album to track my skin journey. Fall of 2018 my skin took a wrong turn–uh oh! I always struggled with acne but this time was different; even though I had dealt with acne in the […]

Quarantina: Letting Go of Control

Although it’s easy to believe that more control in life will bring you happiness, its not really the case. I think attempting to have control will end up bringing you more unhappiness and disappointment. If only control was more simple. Control comes in a variety of ways, one of which is pessimistic attitude and beliefs. […]

Quarantina: Thoughts of Reflection

Being honest is not always easy. But being honest with yourself, well that can be even harder! Lately I have been reflecting on my life this past year and the decisions I have made: both good and bad. Of course, I make mistakes and I have regrets, but is there an easy way to forget […]

What Beauty Means to Me

My passion for beauty sparked at a young age. I grew up going to the Korean-Styled-Spa, the “Jjimjilbang,” with my mom. At the sauna, I would see ladies taking such thorough care of their skin: soaking in water infused with herbs, sweating in hot saunas, enduring two-hour body scrubs followed by moisturizing with whole milk […]

hustle & getting a blog started

my unexpected start & another look at how barefacedfemme began. I started my platform, @barefacedfemme, simply as a place to document my skin journey. I wanted to use Instagram as my personal photo album to keep track of my acne progress. Once I started Accutane, @barefacedfemme became my personal diary where I recorded my side […]

My Acne Story

Insight into my skin story and how I managed the mental, emotional, and physical side effects while not letting it deteriorate my self-worth. From my first pimple to when I began Accutane. I remember my first breakout. I was in the fifth grade and a boy came up to me and said “what’s on your […]

how barefacedfemme began

Before there was barefacedfemme, there was The SkincareDiaries, where I shared my love of beauty and makeup. One of my favorite movies is The Princess Diaries and Princess Mia’s beauty transformation with Paolo truly changed my life. A few months after starting this passion place, my skin started to break out the worse it ever […]