what sephora means to me

how sephora has impacted my relationship with beauty.

Sephora to me is my big sister, someone I’ve always looked up to, the person I’ve always gone to for advice, for support, and for help. She’s been there for all special occasions and will continue to be. I aspire to be her; she is someone I can always count on and never lets her imperfections hinder her from celebrating every day and living in the present. She embraces who she is: a real girl, in real life. 

Sephora has taught me that beauty is complex: it’s about addressing your specific needs and being honest with yourself and confronting the complex relationship we all have with our bodies. Sephora has taught me that beauty is ever-evolving and its definition is different for everyone since we all blossom in our own ways, which makes us unique. Sephora’s wide variety has laid the foundation for the inclusive beauty movement that celebrates real people, in real life. Sephora to me is not just a business, Sephora is a movement. Sephora is more than a retailer but a community that speaks the same language. I feel that anyone can confidently go into Sephora and feel protected and assured they are getting safe and effective beauty products.

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today was the #SephoraSquad virtual launch event!! ✨ 🖤 it was so exciting to get to meet everyone in the squad! everyone truly is SO NICE and SO POWERFUL! WOW! the energy in the zoom was so positive and it made me SO emotional listening to people’s stories and inspirations! 🖤 this is a group of passionate and inclusive people and I feel so fortunate to be apart of the squad! I truly can’t believe this is my reality and to get to work with @sephora and their partners is just a dream come true. I can’t believe this is my life. 🖤 barefacedfemme was originally an album to just document my skin journey and to be in this place today is just mind blowing honestly. I am so incredibly appreciative of you for your support, love, and kindness always towards me. thank you for always having my back and for your trust in me! 🖤 today marks a very special new journey and I am so grateful to share it with you! ✨ 🖤 we had a few breakout sessions via zoom and it was so fun to chat with others about our favorite products and even think about our goals! 🖤 I honestly don’t consider myself an ~influencer~ but I do take grave responsibility in knowing that I am looked to for advice and honesty about products and I do not take that job lightly. I promise to always be honest about what I think and to offer an authentic point of view. 🖤 so excited to share what’s to come! I would not be here today without you! thank you so much for believing in me, when I never did. thank you for giving me strength to continue sharing what I love! 🖤 • • #WithMySephoraSquad @sephorasquad #beautyjunkie #beautyguru #beautybloggers #beautyinfluencer #beautytips #beautyhacks #iloveskincare

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Sephora is the birthplace of my affinity for beauty and self-care. The bright lights and exciting aisles of Sephora sparked my interest in skincare, makeup, and fragrance. As I got older, I continued to naturally gravitate towards Sephora and my experiences with its brands has taught me most of what I know about beauty today. Sephora has taught me that beauty is complex: it’s about addressing your specific needs and being honest with yourself and confronting the complex relationship we all have with our bodies. Sephora has taught me that beauty is ever-evolving and its definition is different for everyone since we all blossom in our own ways, which makes us unique. 

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